While making the marketing video, what is there at the top of your mind? Grabbing the attention, making an impression, or may be creative persuasion. But more importantly, it’s the trust that needs to be there. And we trust things that we see, not what we hear. So may be it’s time you stopped telling them and began showing them through your video. In fact, you should be using sales videos because everyone else is doing it. According to Outbrain, 87% of online marketers use video content. But that’s not the only reason why you should be incorporating videos to ensure maximum conversion. Research shows that 46% of users take some sort of action after viewing an ad while enjoyment of video ads increase purchase intent by 97% and brand association by 139%.